Help you get to know your public on social networks / Help you measure your actions’ impact on your audience / Allow you to decide where to direct your communication efforts / Enable you to know how close you are to reaching your objectives / Function as a guide to understanding the terrain where you’ll be working
Why Social Marketing Analytics?
- Help you get to know your public on social networks
- Help you measure your actions’ impact on your audience
- Allow you to decide where to direct your communication efforts
- Enable you to know how close you are to reaching your objectives
- Function as a guide to understanding the terrain where you’ll be working
SAGE Social Marketing Analytics(SSMA)
- Comprehensive & Complete Overview
Get a complete and latest view of the state of your Facebook Pages. See key metrics like how many fans and followers you have, the number of posts you posted, total engagement on your posts, and much more.
Compare this data with previous periods to see your progress and also check historic data to get a perspective.
- Monitor Your Audience Growth
Explore audience segments, find new audience interests, and identify opportunities with data at the post and aggregate levels.
Understand the daily/weekly/monthly growth of your facebook audience by tracking new likes and unlikes. Also understand if new fans are acquired organically or if the acquisition was a result of paid campaigns.
By analyzing audience growth trends, you can understand which campaigns are bringing you the most fans. In case of unlikes and decrease in fans, you can analyze what event/activity might have triggered.
- Measure & Improve Your Social Media Engagement
Assess whether your latest creative generate social buzz, and review which interest segments the campaign resonated with most.
Great a detailed, periodic breakdown of complete audience engagement. Find out how many fans liked or reacted on the page, the number of comments the page attracted and the number of shares for the posts posted on the page.
Improving audience engagement signals proves that your Facebook marketing strategy, including content and campaigns, is working. Decreasing or flat engagement means you need to rethink your marketing strategy.
Find out when your fans are active the most. Get an hourly and daily breakdown of the number of fans that are online.
Use this data to optimize your posting schedule so that you can maximize audience engagement.
- Social Demography: Improve Your Audience Segmentation
Find out who your most active fans are. Get a list of top commenters, top likers and top sharers. Open their Facebook profiles directly from the analytics page and engage with them to acknowledge their contributions.
You can also analyze this data to identify what kind of content these active fans would like, and further strengthen your Facebook marketing strategy.
Understand when, where, and how consumers speak about purchasing your product or category, and track changes over time.
Dig deeper into your fan and audience composition. Find out which countries your fans are from, and also know how many of them are males vs females.
You can use this data to streamline your Facebook content strategy. You can further use this data to localize promotions and add regional flavors to overall social media strategy.
- Post Analysis: See what engages your fans and followers
Determine what motivated consumers to buy, and find ideas for how can you be more impactful in the future.
Discover how each and every post performs. Understand what content reaches the most audience and which posts get the most likes/reactions, comments and shares. Reshare your most successful posts right from Facebook analytics page.
By analyzing trends in post-performance, you can create content and promotions strategy that is backed by solid numbers and not just guesswork and hunch.
- Popular #Hashtags
At a glance, get a complete picture of which hashtags work the best for your content and your audience. The size of a hashtag in the cloud indicates the amount of engagement the corresponding content generates.
By frequently and effectively using popular hashtags, you can drive more engagement from existing fans and also attract new fans.
- Benchmark against competitors
Look at sentiment, share of voice, compare audience segments and more – all with a few key strokes.
SAP BusinessObjects Business Intelligence (BI) Solutions
SAP BusinessObjects business intelligence (BI) solutions help everyone in your organization know the business, decide with confidence, and act boldly. Every person, process, and decision becomes more intelligent.
SAP BusinessObjects BI solutions provide comprehensive functionality for the following:
- Reporting & Analysis
For the business intelligence (BI) strategy to succeed, you need reliable, secure reporting and analysis capabilities that can deliver the right information, at the right time, to everyone in your organization. With SAP BusinessObjects business intelligence solutions, you can achieve operational BI needs by delivering highly formatted, presentation-quality reports to anyone, anywhere, both inside and outside the organization. Self-service business intelligence tools allow business users to analyze information, discover problems, and uncover opportunities that enable a highly productive business community.
The SAP BusinessObjects portfolio can help you illuminate your business with holistic views of key metrics and information. It can help you transform the way you view your business by interacting with sophisticated visual representations of processes and performance. You will be enabled to perform what-if analysis with dashboards to gain new insights – and make informed decisions.
- Data Exploration
Designed to be intuitive, data exploration and visualization functionality enables the business users to explore business information in context. Simply clicking on data automatically generates the chart that best represents the information. The business users benefit from the software’s self-service discovery because they don’t need to understand the data, where it is located, or how it is structured.
In today’s highly mobilized workforce, you need to make time-critical decisions on the road – and that requires real-time visibility into information such as project schedules, available resources, and key performance indicators (KPIs).
- BI Platform
Help you to meet all of your strategic business intelligence (BI) requirements on a single information infrastructure while helping to ensure the delivery of the right information to the right users at the right time.
Business analytics solutions from SAP
To support today’s business processes and goals, all corporate data needs to be universally accessible, flexible, certifiably accurate, and reusable. Organizations need to know more about what is in their source systems, they need to be able to integrate data from multiple systems into new, more productive data-intensive applications, and they need to be able to cleanse and enhance data as well as monitor and manage the quality of data as it is used in different applications.
Data quality and data integration technologies have evolved to support organizations grappling with fragmented and defective data.
Informatica offers an enterprise data integration and data quality platform that allows your organization to implement a comprehensive, full-lifecycle approach to addressing data quality, both upstream and downstream. This enterprise platform includes the leading profi ling, quality, and integration products Informatica PowerExchange®, Informatica Data Explorer™, Informatica Data Quality™, and Informatica PowerCenter®.
Informatica is the world’s number one independent provider of data integration software.